Fashion branding is an international industry, influencing a growing number of products and services from clothing and accessories to jewellery and perfume. This distinctive programme provides the expertise and skills to ensure you are at the forefront for employment in this exciting and dynamic industry. The programme explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of business and management, together with fashion branding and marketing in Year 1, while the tools of fashion brand development and promotion are revealed in Year 2. In Year 3 you will explore visual merchandising in retail, digital fashion branding and international marketing strategy. You’ll also build expertise in areas such as buying and merchandising, PR, product development, and brand management. You will have the opportunity to participate in an annual study trip to iconic fashion capitals such as Paris, Milan and London. You’ll also benefit from our excellent industry links and guest lectures from a wide range of industry professionals in design houses, major retailers and fashion magazines, both national and international. Our guest speakers spend invaluable time with our students, sharing their unique insight and knowledge of both local and global markets, giving our students a truly competitive edge in a very competitive industry.

The career opportunities for our graduates are very wide ranging; our graduates have gone on to secure jobs as buyers, merchandisers, brand managers, retail managers, advertising creative/planners, marketing executives, PRs, event managers, visual merchandisers, stylists, journalists, bloggers, wholesalers, distributors and entrepreneurs. Due to the international focus of our programme, our graduates are well equipped to compete in the international market, particularly in fashion hubs like London, New York, Paris and Milan. Recent graduates have gone on to a variety of exciting job roles within the fashion industry, including marketing development manager for Harris Tweed, visual merchandiser with Urban Outfitters and buyers assistant for ASOS.