We provide a dynamic learning experience that explores cutting-edge methods of design to enable students to operate at the forefront of the discipline. We believe that the only way to create the product design innovators of the future is to teach students the research skills needed to discover unique opportunities for design, the thinking skills to see their world critically and the design skills and technical knowledge required to develop those opportunities into desirable products that meet real needs. Our mission is to ensure that students develop the necessary creative, technical, thinking and interpersonal skills to become highly employable graduates, entrepreneurs and thought leaders. We seek to unlock the potential of students’ ingenuity to address the challenges they will face designing new and improved products. We believe in cultivating empathic, experimental and provocative designers with excellent communication skills; flexible design thinkers, able to take advantage of change, and able to discover unique, genuine problems and opportunities for the design of original, useful and thought-provoking products. Our definition of product design is broad; encompassing all manner of objects from mass produced consumer goods to batch-produced limited edition pieces and from commercially focused products to products designed to meet humanitarian needs. You will be taught through a hands-on, project-led approach, and will work on design briefs that enable you to design a wide range of products ranging from electronic products to furniture, lighting to fashion accessories, products designed for the home and garden to products designed for use in public environments.

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