Succeed in entrepreneurial environments with our degree developing the specialist skills you need to lead product and service innovations. In your first year of study we broaden your knowledge with core business strategies and operational subjects including accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. In your second and third years, your specialisation considers all aspects of design methodology, the business development cycle and marketplace challenges with studies including: Entrepreneurship - Outlines the principles, theories and practice of entrepreneurship and its significance to economic well-being. Innovation and Creativity - Examines how to establish and maintain competitive advantage with the influence of creativity and innovation within a business environment. Strategic Planning for Small Business - Considers New Zealand relevant strategies. Managing for Growth - Evaluates the challenge of managing change in organisations seeking high growth, innovation, globalisation and/or entrepreneurial strategies. Product Development - Details the appropriate tools and methods for achieving best outcomes and effective management across all aspects of new product and service developments. Cooperative Education Project - With this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation.

Graduates can use this programme to establish their own entrepreneurial ventures, work as business advisors in the areas of product development and innovation management, or manage new or established ventures poised for high-growth, at both national and international levels.