Christchurch Polytechnic Institute of Technology

Course Details

Bachelor of Applied Management (Event Management)

Course Description

Develop the specialist skills to ensure that entertainment, conferences and marketing events are run smoothly, our in-depth qualification covers all the facets required to create and manage successful events. In your first year of study you will develop knowledge in business strategies and operations with core studies in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. For the following two years we spotlight the skills, knowledge and abilities you need to become a proficient manager of events with studies including: Event Logistics - Develops conceptual thinking, strategic planning and tactical skills. Event Planning and Management - Uses current theory to plan, manage and evaluate events and conferences. Project Management - Examines planning terminology and principles, and project plans created using MS Project®. Event Marketing and Sponsorship - Covers planning, monitoring, evaluating and controlling funding arrangements. Event Project - Create, plan, manage, and evaluate an event or event related project. Cooperative Education Project - with this aspect of our programme you will work within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation.

Course Duration

NumberDuration
3year

Career outcomes

A career in event management will take you from a novice event organiser to a proficient manager of events. You will develop a wide ranging understanding of event planning, including the scheduling of multiple facets of an event. In addition you will develop the logistical skills to manage event components. Career opportunities include fundraising, conferences, festivals, arts and tourism event management, facility based event management, public relations, sponsorship and marketing.




Bachelor of Applied Management (Event Management) Christchurch Polytechnic Institute of Technology