The course focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses. Graduates will be able to respond to the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing. Workplace learning Industry requires graduates who are equipped for the workplace and students are looking for greater flexibility in subjects studied while retaining the ability to specialise in core discipline areas. Three workplace learning subjects provide students with the opportunity to undertake a business placement in each of the three years of full-time study (or part-time equivalent). The expectations and outcomes associated with these subjects increase each year (for example, the length of placement will increase from 35 hours in Year 1, to 70 hours in Year 2, and 120 hours in Year 3). Placements may occur in practicum blocks or a dedicated regular time through the session. Students will be expected to make a meaningful contribution that will benefit the business. The focus of each of the workplace learning subjects will be the nexus between theory (what the student will be learning in their studies) and practice (what actually happens in the workplace). There may be ancillary costs associated with your workplace learning subject (for example, travel costs to reach the workplace). These costs may vary depending on the location of the work placement and are the responsibility of the student. Work placements are not available to international students due to current Australian Government visa regulations.

As a graduate, you will be qualified to find work in marketing and related areas. Career options are broad and include the following: Brand or Product Manager Customer Relationship Manager Event Coordinator Marketing Communications Manager Marketing Consultant Marketing Manager Marketing Researcher.