Charles Sturt University

Course Details

Bachelor of Communication (Advertising)

Course Description

CSU's Bachelor of Communication (Advertising) prepares students for careers in a variety of key areas of the constantly evolving and dynamic advertising industry. This internationally recognised and awarded advertising degree equips students with the research, strategic planning, client management, creative, media and channel communication skills needed to be effective in the competitive world of global advertising. Students engage with theory and practice, gaining extensive professional experience working in our on campus student advertising agency and industry partnered projects. The course is industry-based with students developing strong practical skills. One of the unique things about CSU's Bachelor of Communication (Advertising) is the small class sizes, that allow intensive learning and interaction with your lecturers and fellow students, as well as the opportunity to work in our real life marketing communications agency, Kajulu Communications. This makes our course very practical with graduates in high demand. Students will study areas including the advertising business, advertising creative, strategic planning, channel planning and purchasing, production and presentation, and client management.

Course Duration

NumberDuration
3year

Career outcomes

You can work in: advertising agencies (creative, media, digital and interactive) the media and media buying organisations marketing communication roles in client companies advertising and market research companies direct response, sales promotion and other marketing consultancies.




Bachelor of Communication (Advertising) Charles Sturt University