Centre for International Education, UNITEC

Course Details

Bachelor of Business (Marketing)

Course Description

Want to work in marketing and sales? Gain an insight into marketing and sales practice, marketing planning and strategy, buyer behaviour, e-marketing, international marketing and the marketing of services. Practise what you've learnt in a work experience placement. The Bachelor of Business (Marketing) provides you with the knowledge to provide domestic and international markets with brands and services that win hearts and minds. Develop a sound knowledge of marketing and sales practice, and gain insight into the New Zealand and global business environment. Find out how to identify customers' needs and the issues to consider when developing new products and services. You'll also learn to price, promote and distribute products and services to satisfy the target customers.

Course Duration

NumberDuration
3year

Career outcomes

* Key account manager * Marketing manager * Product manager * Sales manager * Services marketing manager * Territory manager




Bachelor of Business (Marketing) Centre for International Education, UNITEC