Cardiff Metropolitan University

Course Details

Digital Marketing Management - BA (Hons)

Course Description

The Chartered Institute for Management (CIM) describes marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". Marketing is a critical business function and is perhaps the most important component in determining a business' profitability and success. Developed in conjunction with the Chartered Institute of Marketing (CIM), our marketing management degree is one of only 25 Universities in the country to have been awarded the CIM 'Graduate Gateway' status. Our CIM accreditation will provide you with an opportunity to gain exemptions from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing engage in our CIM Student chapter and participate in CIM based creative and entrepreneurial activities. The course has a great reputation for its vocational orientation. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. So becoming a 'Met Marketer' will be enable you to gain the academic knowledge and practical skills to gain employment in a marketing capacity. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. Upon graduating you will have a wide base of marketing and management knowledge, and could also be a specialist in Digital Marketing, Branding, Marketing communications, Global and International Marketing and be able to speak French, Spanish or Mandarin Chinese.

Course Duration

NumberDuration
3year

Career outcomes

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience, the chance to engage in our CIM learning community and to be able to speak and 2nd language. ​Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.




Digital Marketing Management - BA (Hons) Cardiff Metropolitan University