California state University Fresno

Course Details

BA in Mass Communication & Journalism - Multimedia Option

Course Description

The Department of Mass Communication & Journalism offers undergraduate degree programs in the following options: Advertising Broadcast Journalism Print Journalism Multimedia Public Relations. The Multimedia Option at Fresno State prepares students to communicate through a number of different mediums including writing, photography, video, audio, and the web. Multimedia Majors are creative storytellers, excellent communicators, and well-rounded students who are passionate about their community and excited to share that passion through visual and audio storytelling. Multimedia graduates, by learning to communicate through different mediums, are prepared to enter a workforce that demands flexibility and adaptability.

Course Duration

NumberDuration
4year

Career outcomes

Graduates of the program are well represented on the staffs of many of America's finest newspapers, radio and television stations, broadcast and film production companies, advertising agencies, and public relations firms. MCJ graduates in print -journalism are working for newspapers such as the New York Times, USA Today, the Los Angeles Times, the San Francisco Chronicle, the Fresno Bee, and other major newspapers. Graduates in broadcast journalism are heavily represented on the staffs of Fresno radio and television stations. They also can be found at CNN, ABC, NBC, CBS, ESPN, and PBS. Graduates in advertising are working for agencies that includeJ. Walter Thompson, Chiat/Day, Publicis and Hal Riney, and Foote, Cone, and Belding. Public relations graduates have obtained jobs with American Airlines, Caltrans, Coca-Cola, and other nationally known entities. The department's advertising students regularly finish high in regional and national competitions sponsored by the American Advertising Federation. What You Can Earn: Reporter III $52,287 (in our region) Public Relations Specialist I $47,107 (in our region) Account Executive - Advertising $69,060 (in our region).




BA in Mass Communication & Journalism - Multimedia Option California state University Fresno