A communication degree at Cal Lutheran incorporates the study of communication theory with the development of the practical skills demanded in today's highly competitive marketplace. The major covers a broad array of subjects, including the intense study of new and emerging communication technologies. Your studies will start with a foundation in communication theory, mass media history, and story writing. As part of this, you’ll perform research about topical issues in order to critically evaluate the messages and effects of modern communication. You’ll focus on the area of communication that most closely aligns with your goals by choosing one of several concentrations — or by pursuing a general communication degree combined with courses in the subjects related to your career objective. If marketing is your field of interest, you may want to consider a degree in marketing communication. Your courses will afford you many opportunities to take an active role in developing your communication skills through special projects and on-campus media outlets. For example, you can: Produce your own radio show on iCLU Write a column for the award-winning Echo newspaper Produce and implement a real advertising campaign Networking will be an important part of your career, no matter which field you choose. You can start growing your professional network as a student by participating in honor societies and organizations dedicated to the field of communication.

Because of our internship programs, contacts in the professional world, and the excellent support of Cal Lutheran Career Services, the placement rate for communication majors is quite impressive. Recent graduates have taken rewarding jobs in a variety of fields. These include market research, public relations, and broadcasting. Career paths: Account Executive Community Service Coordinator Marketing/Sales Coordinator TV Development Assistant Sales Consultant Advertising Copywriter Radio DJ Production Manager Public Relations Specialist Market Researcher Human Resources Rep.