The traditional electronic media of television and radio are more important than ever as sources of information and entertainment. This is partly because of fundamental changes in media industries and technologies that allow programs once available only from broadcast stations and cable systems to be delivered through the Internet to devices and locations unimaginable just a few years ago. At the same time, traditional program forms are being rapidly reinvented. From music videos and podcasts to web advertisements, social media content and YouTube programs, media re attracting new audiences that are both global and hyper-local.

Upon completion of the baccalaureate degree, students in Media Studies are expected to: Comprehend and analyze the historical, cultural, political, and economic contexts that shape the operation of electronic media systems (broadcasting, telephony, Internet, digital media); Critically analyze the social, cultural, and psychological effects and implications of electronic media systems from a variety of theoretical and policy perspectives;