Birmingham City University

Course Details

Global Media Management (Advertising Industry) - MA

Course Description

Our exciting new Global Media Management (Advertising Industry) MA is perfect if you want to pursue advertising in a global business context. You’ll be trained to look at the science behind branding and marketing, the mechanisms that drive agencies and the rules that apply. Throughout the course, the help of our expert, experienced staff as well as speakers from industry will ensure you’re given solid exposure to how advertising works. You’ll also have the opportunity to discuss a specific area in greater detail with a major research project.

Course Duration

NumberDuration
1year

Career outcomes

Potential roles include: Media planners Account managers or executives Marketing managers Communications and PR advisors or managers.




Global Media Management (Advertising Industry) - MA Birmingham City University