This Consumer Psychology with Business MA/MSc is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools which enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas? In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, ,which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.

The Consumer Psychology with Business MA/MSc is especially recommended to graduates who want to pursue a career in business management, marketing, market research or retail as it provides an unusual skill set that our graduates have found has strong demand amongst employers.