The General Business program is conferred upon students who have satisfactorily completed a minimum of 120 semester hours of academic work. Physical education courses are not required of continuing studies students. The BBA degree offers the following majors: accounting, business studies, finance, general business, human resource management, management, management and technology, and marketing.

A general business degree prepares students to work in a wide variety of business-related employment. General Business graduates can work in both large and small companies, however they are ideal fits for leadership development and intern programs at large corporations.