This three-year Ontario College Advanced Diploma program provides students with opportunities to develop skills in the conceptualizing, copywriting, layout, production and media selection required for planning, creating and implementing marketing communications. Students learn the place of advertising in the marketing mix while practicing their creative and client-service skills in workshops and with the Algonquin Times, the student newspaper, student magazine and the student-run advertising agency. Macintosh computers are used extensively. The program concludes with six weeks of on-the-job field work.
Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media,promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.