Mass Communication Studies, as a rapidly growing field, demand well skilled and specialized practitioners and journalists in different areas of the profession. Media institutions, governmental bodies and all other profit and non-profit organizations are looking for well qualified communicators to contact their audience. The BA in Mass Communication program is carefully planned to meet the current and future needs of students, organizations, and businesses in Abu Dhabi and elsewhere. It includes a variety of theoretical and practical courses in audio, video, and digital production that will equip students to meet the growing needs of the nation and region. Likewise, e-Journalism, e-PR, e-Advertising, web development, and online broadcasting are integrated into the three concentrations of the program. The Mass Communication program is offered in the English Language; however media writing courses will be bilingual so that the graduates will meet the work places’ demands. It is offered at both Abu Dhabi University campuses (Abu Dhabi and Al Ain) and for both genders (female and male students). The BA Mass Communication Program is designed for students who thrive on making positive changes in media field and production. This program is ideal for students with an interest in various media work fields and news gathering, writing and editing both in print and broadcasting. It is designed for students who are interested in media and public opinion research. Whether you are interested in media research, communication policies, strategic communication, communication and diplomacy or working in writing for print media or shooting and editing Television news, there is a place for you in Mass Communication Program.

Mass Communication job opportunities are offered by but not limited to the media institutions (Print, broadcast and online) locally and internationally, public relations and advertising companies, media research centers as well as Television stations. The graduates will be qualified to work as speechwriters, media strategists, crisis communicators, public diplomacy experts, non-profit leaders, advertising executives, and public relations professional. Most career opportunities for Mass Communication graduates are found in the following fields: Print media Media research centers/organizations News Television channels Radio programming Public Diplomacy Leadership programs and organizations Public Relations departments Website designs